AUTHOR NAME
Boston Consulting Group
Boston Consulting Group is a global consulting firm that partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. Our success depends on a spirit of deep collaboration and a global community of diverse individuals determined to make the world and each other better every day.
Chasing the Software-Defined Dream Car
By Alex Koster, Aakash Arora, and Mike Quinn
The Jeep. The Porsche. The Mustang. Throughout the past century, iconic dream cars like these fueled imaginations, tapping emotions and...
