AUTHOR NAME
Boston Consulting Group
Boston Consulting Group is a global consulting firm that partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. Our success depends on a spirit of deep collaboration and a global community of diverse individuals determined to make the world and each other better every day.
Software-Defined Vehicles Will Create a Nearly $650 Billion Value Potential for the Auto Industry by 2030
The automotive world is undergoing a radical change, in which two completely different industries—automotive and tech—are rapidly merging, providing the industry with its most...
Chasing the Software-Defined Dream Car
By Alex Koster, Aakash Arora, and Mike Quinn
The Jeep. The Porsche. The Mustang. Throughout the past century, iconic dream cars like these fueled imaginations, tapping emotions and...
