Ultimately, robotaxi costs will be low enough to displace conventional taxi and ride-hailing, but the expected costs remain higher than most estimates of car ownership costs, according to Lux Research.
Robotaxis remain one of the most pursued applications for autonomous vehicle technologies today, with many developers envisioning an end to — or at least a significant reduction in — car ownership. Developers of autonomous vehicles, specifically those focused on level-4 self-driving vehicles, often focus on mobility services as the first application. Not only is there a demonstrated market for taxis and ride-hailing, but it’s a market where the high costs of labor create high prices, making it a ripe opportunity for autonomous vehicle deployment. It is also a good technology fit as they can operate in geo-fenced areas.
“Robotaxis are currently in the pilot stage, with several operating today,” says Christopher Robinson, Research Director at Lux Research and lead author of the report. “Robotaxi operations require SAE Level 4 autonomous vehicles capable of operating without a backup driver but constrained to specific operating conditions, such as geography or weather conditions. While many early operations feature safety drivers ready to take control of the vehicle at any time, 2020 saw the advent of the first truly driverless robotaxi operations, with reliance on a combination of teleoperators and trailing safety drivers in other vehicles.”
It is clear the required technologies to enable robotaxi services exist today, but timelines for commercializing autonomous vehicles have continuously slipped, and autonomous driving technology remains unavailable for consumers today. While further testing and refinement are required, geofenced Level 4 autonomous vehicles will be technically mature enough to move beyond pilot testing in the next decade. However, it is equally — arguably more — important to understand the impact of these vehicles when they are commercialized.
Reducing operating costs is a more important avenue to reducing robotaxi costs today than technology-specific cost reductions like cheaper battery-powered electric vehicles and sensors suites. While robotaxi operations will be disruptive to incumbent ride-hailing companies due to the significantly more favorable economics, ultimately, robotaxis will not meaningfully displace car ownership due to higher costs and the social status ascribed to such ownership. However, automakers should not necessarily ignore the opportunity completely. Robotaxi operators still need to use automobiles, and no major operators have designed and built their own vehicles. Furthermore, automakers and their suppliers can and should consider using robotaxi deployments for development purposes. Using robotaxi operations to advance technical capabilities while understanding how consumers interact with them is a promising strategy.
