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BusinessGeely reportedly partners with appliance giant Haier to sell its high-end EVs...

Geely reportedly partners with appliance giant Haier to sell its high-end EVs in latter’s stores

After Midea, another Chinese home appliance giant is getting involved in China’s hot automotive industry.

Haier Group and Geely Group are in talks to make the Zeekr 001, the first model of the latter’s premium electric car brand Zeekr, available in Haier’s retail stores, Sina Tech said Monday, citing people close to the companies.

The partnership is similar to the one between Huawei and Seres, the report said. During the Shanghai auto show late last month, Huawei announced that the Seres SF5 will be sold in its retail stores. Deliveries of the model to its first owners already began on Saturday.

The report cited Haier’s response as saying that the two signed a strategic cooperation agreement to collaborate on connect car and smart home, marketing channels and marketing innovation models, finance and IoT payments.

“The cooperation project between the two sides is currently in order and we will disclose the latest developments in a timely manner,” Haier said.

Geely, for its part, said it would not comment, according to the report.

Huawei announced on April 20 that the company had officially started selling cars, with Chongqing Sokon’s Seres SF5 being the first model to enter its channel, and it received 3,000 orders within two days of going on sale. As of last Tuesday, its orders had exceeded 10,000, reported.

“After working with Huawei, we’ve had so many orders. Customers who place orders now won’t get deliveries until the end of July at the earliest,” the report quoted a sales executive at the Seres 4S dealership in Shenzhen’s Longgang district as saying.

At a time when its cell phone business is struggling because of US sanctions, Huawei has high hopes for its automotive business, even though the company doesn’t build the cars itself.

Richard Yu, CEO of Huawei’s consumer BG and CEO of its smart car BU, said on April 20 that selling cars could make up for a drop in profits caused by the impact on sales of its cell phone business.

Huawei has more than 5,000 high-end experience stores, far more than BMW, Mercedes-Benz, Tesla and the new car makers, Yu said.

“It’s a huge advantage for us, covering every important city in China,” he said.

The Seres SF5 was delivered to its first owners on May 29, as scheduled.

A big similarity between Haier and Huawei is that the company also has more than 300 experience stores, and if those stores start selling the Zeekr 001, it will undoubtedly give the model access to a broader user base.

Zeekr unveiled its first production model, the Zeekr 001, a renaming of the model previously known as the Lynk ZERO, on April 15.

The model has a 0-100km acceleration time of as short as 3.8s and a maximum NEDC range of 712km.

With a starting price of RMB 281,000 ($43,030) after subsidies and a top price of RMB 360,000, the price range has a lot of overlap with the Tesla Model 3.

The Zeekr 001 combines the design language of an SUV and a sedan, with a length of 4970mm, a wheelbase of 3005mm and a wind resistance of 0.23Cd.

The vehicle is powered by CATL batteries and is available in three models, with the long-range dual-motor version having a combined range of 526km and a 0-100km acceleration time of 3.8s.

The involvement of Chinese appliance giants in the automotive industry is not new.

Midea Group’s wholly-owned subsidiary Welling Holding unveiled three major product lines earlier this month, including drive systems, thermal management systems, and assisted driving systems.

Unlike technology companies including Xiaomi, Baidu and Qihoo 360, Midea is particularly emphatic that it is not directly involved in building cars, but rather focuses on providing components for car companies.

Midea has always been a company focused on home appliances, so why is it making car parts?

“I think Midea should play its manufacturing ability and quality control ability in the field of home appliances. Especially in the last six months, the supply chain has become a headache for many car companies, and we want to be the fastest responding supplier in the industry to keep up with the speed of car companies,” said Foo Congjun, president of Midea’s electromechanical business group.

This article was first published by Phate Zhang on CnEVPost, a website focusing on new energy vehicle news from China.

CnEVPost is a website focused on the coverage of the new energy vehicle industry in China. As with our original intent for CnTechPost, there are a lot of interesting things happening in the Chinese EV industry every day, but they are not covered by the mainstream English language media. We're here to keep track of what's happening in the Chinese EV industry and strive to be the first to publish what we see in English.