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ElectricChina-made Model 3 price cut will accelerate its disruption of fuel cars,...

China-made Model 3 price cut will accelerate its disruption of fuel cars, says expert

Tesla’s price cut in China is a huge boost to the development of the automotive market, and the transition to electrification can only be achieved by accelerating cost reductions, Cui Dongshu, secretary-general of the China Passenger Car Association, said on Friday.

By adjusting specifications and local production, Tesla’s products previously dropped in price at a faster pace, triggering big reactions. But recently Tesla’s price cuts have slowed, and Friday’s price adjustment was modest, Cui said in an article.

Earlier today, Tesla announced that the Model 3 Standard Range’s starting price in China after subsidies is being reduced by RMB 15,000 ($2,323) to RMB 235,900 effective immediately.

This means the acceleration of the replacement of new energy star models to the broader fuel car market, accelerating the world’s transition to new energy vehicles, Cui said.

Raw materials such as lithium and copper ore for global manufacturing are currently rising in price, and Tesla said the latest price adjustment reflects the actual situation of cost fluctuations, “which should be a reflection of the comprehensive competitiveness of China’s industrial chain,” Cui said.

Cui believes that China’s new energy vehicle industry chain is improving rapidly, with the scale of lithium batteries, motor costs, improvements in related components, and economies of scale all contributing to lower costs.

Currently, many Sino-foreign joint ventures have high sales and low production of sedans due to chip supply shortages. This Tesla price cut shows that the company’s production volume is unaffected and its supply chain capabilities are stronger than those of Sino-foreign joint ventures, Cui said.

Cui said Tesla’s price cut strengthens the competitiveness of the industry chain, and each company can gain momentum from it. As car companies such as NIO and XPeng enter Europe, competition in China will make them more competitive in the world.


This article was first published by Phate Zhang on CnEVPost, a website focusing on new energy vehicle news from China.

SourceCnEVPost
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CnEVPost is a website focused on the coverage of the new energy vehicle industry in China. As with our original intent for CnTechPost, there are a lot of interesting things happening in the Chinese EV industry every day, but they are not covered by the mainstream English language media. We're here to keep track of what's happening in the Chinese EV industry and strive to be the first to publish what we see in English.