In the coming era of smart cars, people are looking more at the contribution of assisted driving to the revenue of car companies. The latest data shows that the percentage of Tesla owners choosing to buy Full Self-Driving (FSD) is very low.
Data released by Twitter user @TroyTeslike on Wednesday showed that the take rate of FSD is only 11% globally, according to a survey of more than 17,000 Tesla owners.
(Graphic by @TroyTeslike)
The FSD take rate rose sharply from the end of 2018 to the end of 2019, peaking at 46%, and then continued to decline. @TroyTeslike gives the reasons in his article (link).
Hi everybody. The last report I wrote about FSD take rate is now public. The data source is my Tesla Order Tracker spreadsheets.
You can find all the details here https://t.co/IhbEPZOQu1 including a breakdown by region and model and why it peaked and then dropped. pic.twitter.com/VTA1hSoADR
— Troy Teslike (@TroyTeslike) August 31, 2021
In the Chinese market, users have to pay RMB 64,000 ($9,900) for the FSD option and also offer the Enhanced Autopilot (EAP) option that costs RMB 32,000.
How does its Chinese competitor fare compared to Tesla?
In its second-quarter conference call on August 12, NIO said that NIO Pilot’s take rate exceeded 80 percent. As of July, NIO Pilot has been engaged for a total of over 200 million kilometers.
XPeng said on its second-quarter conference call on August 26 that its assisted driving software Xpilot 3.0 had a 25 percent penetration rate, NGP assisted mileage penetration was over 60 percent, and NGP average monthly usage was over 65 percent.
Li Auto has not yet charged separately for the software.