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Brand
BYD Sees China Mastering Core NEV Technology and Robust Industry Chain
According to the news from Mydrivers.com, BYD has reached a groundbreaking milestone, producing its 5 millionth new energy vehicle. The company asserts that China...
BYD to take on Mercedes-Benz G-Class with 1st model of F brand, report says
CnEVPost -
The first product of the F brand will be launched within the year and will focus on the off-road segment, according to local media.
Rumors...
NIO’s ALPS sub-brand will have its own sales channel and half as many models as NIO brand, report says
CnEVPost -
According to NIO's internal expectations, ALPS will have half the number of models than the main brand NIO, but will aim to achieve 50,000...
Why Twitter’s Narrative Damages Tesla
Strategic Vision (SV) announces the results of its annual Brand Equity Index™ (BEI), providing critical insights into automotive brand's health by combining the owner...
Porsche is most valuable luxury brand
WebWire -
Porsche retains pole position as the most valuable luxury brand in the world, valued at US$33.7 billion
Porsche (brand value down 2% to US$33.7 billion)...
Satisfaction with the auto industry is moving in reverse
Lexus Is the ‘Class’ of Luxury, Yet Strong Moves From Acura and Infiniti Make It a Race
Overall customer satisfaction with automobiles slides 1.3% to...
NIO Plans to Launch New Brand Targeting Lower-End Market
Pandaily -
In addition to its NIO and ALPS brands, Chinese electric vehicle maker NIO is reportedly planning to launch a third automobile brand to cover...
Brands matter! Why trusting an existing brand can lure you into buying a driverless car
Riza Casidy, Macquarie University
Tesla’s founder Elon Musk said back in 2013:
"Self-driving cars are the natural extension of active safety and obviously something we think...
