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ConnectedNIO officially launches NIO Air AR Glasses for in-car entertainment

NIO officially launches NIO Air AR Glasses for in-car entertainment

NIO currently offers 260 Dolby Atmos-enabled movies and nearly 200 3D movies, with more PanoCinema-exclusive audiovisual content to come.

NIO today officially launched the NIO Air AR Glasses it created with augmented reality (AR) tech company Nreal, after the latter released its equivalent, the Nreal Air, in China last month.

The electric vehicle maker announced the information on its mobile app and announced that the AR glasses are available for pre-order in limited quantities on the NIO Life online store, with its deliveries set to begin later this month.

William Li, founder, chairman and CEO of NIO, announced the panoramic digital cockpit PanoCinema when he unveiled the ET5 sedan at NIO Day 2021 last December 18.

Nreal and NIO have jointly developed dedicated AR glasses, which is the first time Nreal has created such a product for a car company. The glasses are one of the cores of NIO’s PanoCinema.

On August 23, Nreal held its first product launch in China with the release of Nreal Air. The company, which has focused on overseas markets since its inception in January 2017, launched Nreal Air in Japan last year with top Japanese operator Docomo.

NIO Air AR Glasses are built on Nreal Air and can project a 130-inch screen from an equivalent distance of 4 meters and support 3D display.

NIO currently offers 260 Dolby Atmos-enabled movies and nearly 200 3D movies, the company said, adding that it will offer more PanoCinema-exclusive audiovisual content in the future.

Compared with Nreal Air, NIO Air AR Glasses have an in-car set dedicated to in-car scenario use, higher brightness and a shade design suitable for in-car use, according to NIO.

NIO Air AR Glasses can be used with in-car audio systems, but only in vehicles based on NIO’s latest NT 2.0 platform.

For NIO ET7 and ES7 owners who have already received deliveries, they will also need to make an appointment to replace a USB chip in their vehicle after purchasing the glasses, with installation taking about 30 minutes.

NIO ET5 owners who have reserved the glasses can purchase them directly and use them as normal after delivery.

Models based on the NT 1.0 platform — the NIO ES8, ES6 and EC6 — are unable to have the in-car system connect to the glasses, and NIO said the company is evaluating solutions for such models equipped with the latest Alder smart system.

NIO also announced that it has joined forces with NOLO, a maker of AR/VR interactive devices, to develop the NIO AIR Smart Ring, a 3DoF remote control that supports spatial interaction.

NIO Air AR Glasses are currently priced at RMB 2,299 ($330), the same as Nreal Air. The first 500 sets are currently available for ET7, ES7 and ET5 consumers, and the first 300 sets for ES8, ES6 and EC6 owners.

The price of NIO AIR smart ring has not yet been announced.

This article was first published by Phate Zhang on CnEVPost, a website focusing on new energy vehicle news from China.

CnEVPost is a website focused on the coverage of the new energy vehicle industry in China. As with our original intent for CnTechPost, there are a lot of interesting things happening in the Chinese EV industry every day, but they are not covered by the mainstream English language media. We're here to keep track of what's happening in the Chinese EV industry and strive to be the first to publish what we see in English.