Mobileye has introduced the world’s first vision-only Intelligent Speed Assist (ISA) solution for automakers, following testing and certification across Europe. The camera-only solution, launching in production vehicles this year, helps global automakers meet new European Union (EU) General Safety Regulation (GSR) standards requiring automatic sensing of speed limits in all new vehicle models, without the need to rely on third-party map and GPS data.
The new software, designed for Mobileye’s EyeQ platform, has been certified for use in all 27 EU countries as well as Israel, Norway, Switzerland, and Turkey. The EyeQ4 and EyeQ6-based ISA system allows OEMs whose vehicles already integrate these chips to meet the new standards merely by updating the EyeQ’s existing software, without any new hardware requirements.
The Mobileye ISA system is expected to be integrated by a major global auto group into two vehicle brands for models going on sale in Europe later this year, with three other global automakers following close behind in 2024 and beyond.
Current alternatives rely on a combination of cameras and low-resolution maps to meet the EU standards.
Mobileye has developed several new technologies that upgraded the legacy traffic sign recognition technology to meet GSR requirements, including:
- Traffic sign relevancy technology that identifies whether a speed sign is relevant to a specific lane,
- Signature-based classification that loads the ‘signature’ of a new traffic sign to the vehicle, even for new signs that were introduced after the vehicle’s manufacture,
- OCR-based city entrance identification for European-style signs,
- Advanced search engines that allow finding examples of rare signs in Mobileye’s huge clips database and integrate them into the system, and
- Road-type classifier that can work out the right speed, even when traffic signs are missing, by using different cues in the scene to detect the road type.
As of July 2024, all new passenger vehicles sold in the EU must meet specific GSR ISA requirements, as confirmed by rigorous testing, such as being able to detect static and dynamic message speed-limit signage across hundreds of signs, with thousands of country-specific variants, including both explicit and implicit signs, and in harsh weather and adverse lighting conditions. They must also understand temporary speed limits for construction, accidents, or other issues, often given by digital signage, and implicit speed limits such as city entrance.
Speeding contributes to one third of fatal vehicle crashes in EU Member States according to the European Road Safety Observatory, and experts say the new regulations could reduce collisions by as much as 30 percent, and fatalities by up to 20 percent. Under the new regulation, all systems will be required to let drivers know what speed limits are in effect either actively- in which a vehicle automatically slows down gently towards a posted limit–or passively, in which the ISA system alerts drivers when they exceed posted limits.