Sunday, January 23, 2022
BusinessModels from Honda, Kia and Mercedes awarded for their Quality

Models from Honda, Kia and Mercedes awarded for their Quality

Despite changes to consumers’ personal mobility behaviors during the pandemic, new vehicle owners continue to love their vehicles. Honda’s product renaissance garnered the brand the most trophies from Strategic Vision’s 2021 Total Quality Awards. Last year’s leaders, the Honda Civic Coupe and Civic Hatchback are joined by the Accord Hybrid, Insight and Odyssey, according to Strategic Vision’s 2021 Total Quality Impact™ (TQI) measure.

“Honda begins with an advantage with customers,” explains Alexander Edwards, President of Strategic Vision. “Regardless of whether they purchased a Honda or not, new vehicle buyers are more likely to state that Honda has stronger reliability and trust. The pandemic created an atmosphere of insecurity in many aspects of people’s lives. Because Honda’s reliability and trust is seen as the foundation of the brand, customers shopped Hondas and (re)discovered the recent Honda model designs. The enhanced styling acted as a cue of thoughtfulness, further magnifying their existing perceptions of the Total Quality of Honda models.”

“However, it is not just Honda where new styling and innovation led to increased quality perceptions,” notes Chris Chaney, Senior Vice President of Strategic Vision. “The Hyundai Palisade and Kia Telluride are key examples where the combination of styling, innovation and warranty all converge to provide customers with the reassurance they need that they own a vehicle of the highest quality.” In addition to the Telluride, the Kia Stinger and Seltos were also segment leaders.

Luxury models also enhanced quality perceptions with product attributes and the emotions that follow. For example, Mercedes had three winners (S-Class, GLC SUV and G-Class) each leading their respective segments as customers essentially received their “ideal vehicle,” which was high in quality and delivered emotion including safety, prestige and refinement.

Even though the Lexus LC had a greater incidence of problems than others in its segment, it was also ranked the highest in Interior Workmanship, Styling and Versatility among Premium Coupes. Owners specifically acknowledged that their Lexus LC expressed their individuality in a uniquely personal way compared to what they felt other Premium Coupes had to offer.

Below is the full list of the 2021 Total Quality Award winners and scores:

Small CarHonda Civic Coupe**619
Small HatchbackHonda Civic Hatchback*629
Small Alternate Powertrain (APT) CarHonda Insight541
Mid-Size CarSubaru WRX*635
Mid-Size APTHonda Accord Hybrid Sedan558
Near-Luxury CarKia Stinger679
Near-Luxury APT CarVolvo S60 Hybrid650
Luxury CarMercedes Benz S-Class*714
Luxury HatchbackAudi A5/RS5 Sportback663
Specialty CoupeMINI Cooper 4-door Hardtop649
Premium CoupeLexus LC716
Standard ConvertibleFord Mustang Convertible612
Premium Convertible/RoadsterBMW 8-Series Convertible710
Standard PickupJeep Gladiator**566
Full-Size PickupDodge Ram 1500576
Heavy Duty PickupGMC Sierra 2500/3500605
Entry SUVFord Bronco Sport605
Entry CUVKia Seltos562
Mid-Size SUVHyundai Palisade605
Mid-Size CUVKia Telluride**644
Full-Size UtilityChevrolet Suburban651
Near-Luxury UtilityMercedes-Benz GLC644
Luxury SUVMercedes-Benz G-Class684
Luxury CUVBMW X6710
APT UtilityToyota RAV4 Prime PHEV574
MinivanHonda Odyssey536
* 2020 Winner
**2019 – 2020 Winner
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