The Global Automotive Artificial Intelligence Market is expected to grow at a steady rate during the 2020 to 2026 period. The Global Automotive Artificial Intelligence Market is driven by the growing adoption of advanced automotive solutions such as advanced driver assistance system (ADAS), adaptive cruise control (ACC), blind sport alert, among others by different OEMs. Additionally, government regulations to improve the safety in vehicles while assuring environmental sustainability is further expected to propel the market. Furthermore, ongoing technological advancements and new product launches by the major OEMs operating in the market is expected to create lucrative opportunities for the market growth through 2026. However, lack of proper automotive IT infrastructure especially in the emerging countries can hamper the market growth during the forecast period. Besides, high procurement and operational costs further restricts the market growth over the next few years.
The Global Automotive Artificial Intelligence Market is segmented based on component, technology, process, application, vehicle type, demand category, company and region. Based on technology, the market can be categorized into deep learning, machine learning, context awareness, computer vision, natural language processing and others. The deep learning segment is expected to register the highest CAGR in the market during the forecast period on account of the increasing popularity and adoption of self-driving cars.
Additionally, the major players operating in the market are also investing a lot in the development of self-driving cars. While the computer vision segment is also expected to grow significantly on account of its use in autonomous vehicles for signal recognition, image recognition, driver monitoring, among others. Based on process, the market can be fragmented into signal recognition, image recognition and data mining. The data mining segment is expected to dominate the market owing to the large volumes of data being generated and processed in autonomous and semi-autonomous vehicles. Based on application, the market can be grouped into human-machine interface, semi-autonomous driving and autonomous driving. The human-machine interface segment is expected to dominate the market owing to the growing need for providing enhanced customer experience.
Regionally, the automotive artificial intelligence market has been segmented into various regions including Asia-Pacific, North America, South America, Europe, and Middle East & Africa. Among these regions, Asia Pacific is expected to register the highest growth in the overall automotive artificial intelligence market owing to the growing demand for premium vehicle and increased adoption of AI and AI based services and solutions especially among the autonomous and semi-autonomous vehicles in the region.
The major players operating in the automotive artificial intelligence market are NVIDIA Corporation, Alphabet Inc., Intel Corporation, IBM Corporation, Microsoft Corporation, Harman International Industries Inc., Xilinx Inc., Qualcomm Inc., Tesla Inc., Volvo Car Corporation and others. Major companies are developing advanced technologies and launching new services in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new service developments.