Thursday, September 28, 2023
ElectronicsChinese MCU maker Runjet raises prices by 5%-20%

Chinese MCU maker Runjet raises prices by 5%-20%

In the midst of a global chip shortage, the price of MCU (microcontroller unit), an important component in automobiles, continues to rise.

Wuhan Runjet Semiconductor, a Chinese MCU maker, recently announced a price increase of 5 percent to 20 percent for some of its products.

Runjet explained the reasons for the price increase as supply chain conditions become increasingly tight, wafer and packaging resources are scarce and costs are rising sharply again, leading to another significant increase in costs.

Runjet provides security encryption chips, low-power security MCUs, driver chips, NFC and control chip design, sales, and services. Its customers include Geely and Dongfeng Motor.

In 2020, manufacturers including Japan’s Renesas Electronics Corp were unable to meet demand in a timely manner due to a rapid explosion in demand from automotive and IoT sectors, and production capacity was constrained, leading to higher prices and longer lead times for imported MCUs.

With downstream distributors stocking up, prices of some models of MCU products have increased by more than 10 times.

Under the influence of the continued escalation of trade friction between the US and China and price increases, some downstream manufacturers have switched to local Chinese brand MCUs, resulting in strong demand for local MCUs and widespread shortages and price increases.

This is also not the first time Runjet has issued a price increase notice. It issued a price increase letter on April 6 this year, announcing a 5 percent to 20 percent increase in product prices.

This article was first published by Phate Zhang on CnEVPost, a website focusing on new energy vehicle news from China.

CnEVPost is a website focused on the coverage of the new energy vehicle industry in China. As with our original intent for CnTechPost, there are a lot of interesting things happening in the Chinese EV industry every day, but they are not covered by the mainstream English language media. We're here to keep track of what's happening in the Chinese EV industry and strive to be the first to publish what we see in English.