The global mobility as a service market is projected to reach USD 40.1 billion by 2030 from an estimated USD 3.3 billion in 2021, at a CAGR of 32.1% from 2021 to 2030. With 12 cities in the region ranking among the top 25 in the world, Europe continues to be the best positioned geographical area for smart cities.
According to the European Commission, the smart cities project market is expected to exceed USD 2 trillion by 2025, with Europe speculated to have the highest investment globally. Copenhagen, Amsterdam, London, Vienna, Paris, Barcelona, Stockholm, Berlin, and Helsinki have already initiated the development of smart city platforms.
Besides smart city initiatives, other factors driving the MaaS market include improving 4G/5G infrastructure, the penetration of smartphones, and the need for reduced CO2 emissions. However, the integration of various MaaS stakeholders and limited internet connectivity in developing countries will restrict the mobility as a service market in the coming years.
Peer-to-peer segment is expected to register the highest CAGR as people could use peer-to-peer services to rent out their vehicles when not in use in the future, which presents opportunities for growth
In a peer-to-peer (P2P) ride-sharing service, drivers use their own vehicles to provide a service to registered users via an app. Another model is peer-to-peer rentals where owners rent out their vehicles. Various modes of transport can be integrated into one digital mobile app that covers the process from start to finish, including booking, trip planning, and electronic payment.
For instance, Uber, a peer-to-peer transportation provider, is branching out into short-term car rental and public transit ticket purchasing. Similarly, Turo, a peer-to-peer rental company, enables private owners to rent out their cars to others. The company recently partnered with Porsche to launch a pilot program in San Francisco and Los Angeles that allows drivers to rent sports cars for around USD 100/day.
Journey planning segment is expected to hold a dominant share throughout the forecast period as users can select their preferred mode of transportation
Journey planning involves providing journey options to users through a combination of real-time, predictive, and scheduled data based on a data algorithm. Journey planning includes providing a list of service offerings and combines the optimal use of transport modes based on user preferences and transport infrastructure. Thus, the user is also granted some level of personalization in terms of preference for transport mode and accessibility.
Technology platform segment is expected to account for the largest market share from 2021 to 2030
The technology platform segment is likely to command the largest market share through the forecast period as it provides integrated services for ride hailing, car sharing, micromobility, bus sharing, and train services. In July 2020, Google announced a digitization fund of USD 10 billion to boost India’s digital economy. Google plans to enable affordable internet access for every Indian as the country has the second-highest number of internet users in the world. Such initiatives are expected to create immense opportunities for high-growth niche markets like the mobility as a service market.
Asia Oceania is expected to hold the largest market share by 2030 while Rest of the World is projected to register the fastest growth during the forecast period
Asia Oceania is projected to hold the largest share of the mobility as a service market by 2030 because of the increasing adoption of MaaS in China, Singapore, Indonesia, India, Vietnam, Malaysia, and Myanmar. The region has started creating a sustainable ecosystem for MaaS. 5G deployment is gaining pace in developing economies to boost smart mobility. For instance, in July 2020, Reliance Industries Limited announced that Reliance Jio has designed and developed a complete 5G solution for India. It said it will be ready for trials as soon as the 5G spectrum is available and can be ready for field deployment in 2022. Hence, the region is expected to hold a lion’s share in the MaaS market.
The Rest of the World is estimated to be the fastest-growing market for mobility as a service during the forecast period. Some of the Latin American countries such as Brazil, Chile, Columbia, Peru, and Mexico are expected to drive the market in the next decade. The presence of several mobility companies and their partnerships in the region has created huge opportunities for MaaS. Grin, an e-scooter company, has partnered with Rappi to cater to the Columbian market. It also merged with Yellow, a bike-sharing start-up in Brazil, to cater to the Latin American market.